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Amul's India: 50 Years of Amul Advertising, by daCunha Communications
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The Amul campaign tells the stories of India, one hoarding at a time. In this revised and updated edition of Amul s India,the much celebrated and best-selling book on fifty years of the Amul advertising campaign, new essays and ads have been added on topics ranging from the NaMo phenomenon to women s safety and empowerment to captivate all those who love their daily dose of the lovable little Amul girl in polka dots. This book celebrates the Amul girl s journey through the eyes of prominent writers, public figures and the subjects of hoardings themselves, offering a potted history of the country over fifty years.
- Sales Rank: #3852203 in Books
- Published on: 2015-04-20
- Original language: English
- Dimensions: 6.57" h x .51" w x 8.70" l, .90 pounds
- Binding: Paperback
- 216 pages
About the Author
Contributors include Santosh Desai,Amitabh Bachchan, Shobhaa De, Rajdeep Sardesai, Rahul daCunha and Shyam Benegal.
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